Marketing PPC Executive Job Description
Are you a PPC Executive that understands marketing for a small business? We’re looking for a pay per click executive to manage the company’s pay per click campaigns. As the PPC Executive, you’ll love everything around paid search, with an analytical and numbers driven focus. You’ll provide day to day support to launching and optimise PPC campaigns, manage search platforms, monitor budgets and much more. You will be able to work from home and work alongside the director by Skype.
The Company
We are a small business creating educational events with well-known authors and public speakers in the UK and around Europe as well as marketing other products. We work a lot with speakers that talk about the bridges between science and spirituality and more details about our events can be found online here http://www.tcche.org/.
Duties of the PPC executive

Managing the company's pay per click campaigns across facebook, adwords and Bing Ads and delivering effective and profitable PPC campaigns.
Day-to-day campaign implementation, optimisation and maintenance and keyword research to a high level of quality on AdWords and Bing Ads platforms. High quality research for interest groups on facebook.
Developing campaigns, copywriting, testing landing pages and working to ensure high converting ads working alongside designers to produce high quality content.
Regular and ad-hoc reporting and detailed analysis of the results using google analytics and providing conversion reports.
Devising, launching and managing innovative campaigns on social channels (particularly Facebook and You Tube)
Split testing with pay per click wording and working with the web design agency to establish the best click through rates.
Allocating and analysing budgets for remarketing and analysing conversions ROI.
Optimising pages for ads and SEO
Clear verbal and written communication skills, including a high level of English grammar.
Creative and love to think of new ideas for campaigns.

Requirements of the role:

Understanding of implementation of PPC for small business.
experience with Word Press and Woo Commerce.
Strong reporting and analysing skills
experience with creating and landing pages.
2 + Years experience with managing pay per click campaigns for a variety of organisations.
Up to date knowledge of Google analytics, google adwords, facebook ads and Bing ads.
Excellent people skills and the ability to translate client briefs into results.
Previous experience of working from home and managing your own time well.

Salary subject to experience