We have an exciting opportunity for an experienced Marketing Executive in London to join our client’s business to become an influential, key member of the team and help drive the business to enterprise scale.The Company                        Our client is a market-leading, fast-growing, profitable software-as-a-service business in the property market. The Role                As Marketing Executive, you will deliver and develop the company marketing plan, with particular focus on lead generation activities and your duties will include: •    Working closely with the Commercial team to create and implement integrated Marketing campaigns and promotions to generate leads for the Commercial team•    Support the Commercial team with prospect segmentation, email automations, lead scoring.•    Ensure the Commercial team have the materials and collateral they need to sell services effectively, including email templates, presentation slides, online demo videos, website articles.•    Responsibility for the regularity, relevance and quality of all content on the company website, including blogs, resources archive, lead magnets.•    Maximize on-site and off-site SEO and set up automated email workflows based on client / prospect behaviour using Active Campaign.•    Deliver regular email marketing campaigns to clients and prospects.•    Responsibility for the creation and delivery of all advertising creative to relevant outlets, such as in the trade press in print and online or membership publications of other partners or advertising channels.•    Responsibility for writing regular releases to trade press, in print and online, with follow-up activity to secure buy-in, with both general profile-raising news and specific messaging.•    Represent business on all appropriate social networks through a schedule of regular posts and engagement with the agency and property software communities.•    Support the business’s presence at industry events, by ensuring the commercial team has suitable marketing material, and that other marketing communications are consistent with the public presentation of the company•    Provide regular updates to the business on the results of the marketing plan and planned activities.The Person                            As Marketing Executive, a Degree or other higher education qualification in a relevant field or formal training in marketing, communications and general business is highly beneficial and you must have:•    Strong track record of delivering a marketing plan and experience of successful lead generation.•    Proven, excellent communication skills.•    Ability to write high quality content: from identifying a topic, to research, to structuring an outline, to writing on-brand content.•    Knowledge of Wordpress desirable, plus Active Campaign or a similar email automation system.•    experience in managing Facebook, Twitter and LinkedIn campaigns.•    Proactive, able to look for opportunities.•    Ability to manage multiple priorities with initiative and enthusiasm. Rewards                 For the role of Marketing Executive there is an excellent salary on offer of £25,000 to £30,000 per annum depending upon experience.How to Apply Please note that Hot Recruitment Consultants t/a eRecruitSmart is a Recruitment Agent and not a direct employer.  Your CV will be sent to the Hiring Manager at the company who is responsible for the vacancy that you have applied to.   Please only apply if you consent to these terms.You must have eligibility to work in the UK.   Please note, only suitable applicants will be contacted.  If your address and contact details are not on your CV, you will not be considered.  We look forward to hearing from you! Marketing Executive, Office, Saas, content, SEO,