Are you looking for an exciting and varied marketing role within a fast growing company?
We are currently looking for a Direct Marketing Executive to help oversee the direct mailing strategy to drive retention and customer acquisition, based in Aldgate East, London. You will join us on a full time, permanent basis, and in return will receive a competitive salary.
Long Tall Sally is a multi-channel retailer of clothing and shoes for tall women. We have stores, websites and catalogues catering for the UK, French, German, EU, US and Canadian markets.
The role
As our Direct Marketing Executive you will work with the Senior Campaign Manager to execute the company's communication strategy across all offline channels to increase customer value, retention and recruitment.
Our Direct Marketing Executive will have the below responsibilities:
- Implementation of the direct mailing operation on time and on budget.
- Monitor KPI's for the direct marketing activities to optimize campaign profitability.
- Assisting in executing the company's extensive catalogue mailing programme (75 mailings per annum across 6 countries) including management of all key suppliers and stakeholders including printers, mailing house and internal creative teams.
- Briefing data agencies, printers and mailing house on all direct marketing campaigns.
- Coordinating and liaising with internal teams to ensure the timely delivery of artwork to suppliers within deadlines.
- Supporting the Senior Campaign Manager with the selection of data and the preparation of mailing plans.
- Briefing and cross checking amends to copy and artwork.
- Making sure that all the artwork for direct mailings is compliant with the company's brand identity.
- Proof reading and checking artwork (spelling, offers, terms and conditions)
- Approving artwork and personalization of each direct mailing.
- Monitor and maintain a record of tests and their performance to optimise decision-making.
- Analysing and reporting on campaign performance.
Skills and experience required by our Direct Marketing Executive:
- Marketing or business degree (desirable but not essential)
- At least 2 years of direct mailing experience/experience in a similar role.
- Project management skills - prioritising multiple deadlines to ensure they are met.
- Structural and logical way of thinking
- Excellent attention to details
- Strong communication skills
- Ability to work alone as well as part of a team.
- Driven, self-motivated with lots of initiative.
- Computer literate - Microsoft excel, word, Power Point.
What can we offer?
- 25 Days Holiday + bank holidays
- Staff Discount: 50%
- Pension: 3% Employee, 2% Employer NEST contribution, after 3 months.
- Free Breakfasts
- Death in Service: x2 salary
- Refer a Friend Bonus
- Season Ticket Loan
- Childcare Vouchers
- Eyecare/Spectacle Vouchers
- Cycle to Work Scheme
- Perkbox
- Sample Sales
- Christmas and Summer Parties
- Summer Hours: Finish at 4pm every Friday throughout July and August.
- Discounted Yoga Classes
- Running Club and Cinema; Club
If you think you have what it takes to be our Direct Marketing Executive and have the required skills and experience, then we want to hear from you - apply now!