A.L. Properties is a privately-owned company with an excess of £100 million of buildings owned in London. We provide quality holiday-working holiday accommodation to students and international travellers at budget prices. We offer three types of accommodation to suit the needs of our customers; whether it is short term, midterm or long term stays. The accommodation is ideal for anyone that are on a working holiday, students, groups or holiday makers.
A.L. Properties has been in operation in North West London for the last 30 years but we need a new injection of talent to bring us up-to-date in all areas of digital marketing, social media management/optimisation as well as increase our online presence, client acquisition through enquiries and increased business opportunities. We have launched a brand new website and also have the old website to work on with over 20,000 hits per month.
www.ALproperties.co.uk / www.accommodationlondon.com / www.accommodationlondon.net /
This is an exciting role in a relaxed type office environment. Reporting directly to the Managing Director and General Manager.
Job Role:
To implement the digital marketing strategy for the organisation, maintaining our websites, e-marketing and social media, including:

Content management of websites, ensuring all online content is optimised for SEO purposes, regularly reviewing.
SEO rankings and performance and making improvements where needed.
Managing regular news updates on the website in accordance with the latest relevant news media articles. Writing.
Blogs for websites etc.
Management of social media accounts across Linked-in, facebook, twitter, youtube etc.
Implement Google Analytics, AdWords, PPC and other relevant sites.
Management and analysis of e-marketing campaigns.
Keeping up to date with current digital trends and suggesting new ideas to enhance the digital strategy of the company.
Re-branding, updating company literature and product information.
Manage email and social media marketing campaigns.
Drive traffic to company pages
Keep abreast of new social media sites, web technologies, and digital marketing trends.
Create and manage link building strategies, content marketing strategies and social media presences.

Strong attention to reviews on Accommodation sites like Trip Advisor, Yelp, etc.
Skills and Qualifications:

Degree level in digital marketing
Excellent communication skills
Excellent copy writing, editing and proofreading skills and a keen eye for detail.
Computer / Software literacy on PCs, Macs, Microsoft Word, Excel and PhotoShop/InDesign.
experience in utilising content management systems.
Organised with an ability to work to deadlines and to plan and prioritise short and long term tasks effectively.
Organised and reliable approach to work

Ideally you will have a degree in Digital Marketing or Marketing and have gained some experience in digital marketing.
Benefits:
Salary: Circa £20,000-£25,000 per annum (with opportunity for commission and bonus)
Monday to Friday 9am to 5pm, opportunity to work Saturdays for extra pay.
3 Month probationary period
Annual holiday entitlement 21 days and additional unpaid leave negotiable.
This is a wonderful open position in a highly successful business with development opportunities in other group companies.