ABOUT THE COMPANY:
Multi-Award winning Independent Footwear Retailer, TOWER London, was founded in 1980. A trailblazer in London’s independent footwear retailer scene, TOWER London is fast becoming THE go-to destination for footwear and accessories for men, women and children from the likes of ASICS, Converse, Vans, Timberland, UGG Australia, Dr. Martens, Kickers, Lacoste and Hunter.
With five London stores, headquarters in Shoreditch, and a North London distribution centre, TOWER London is a diverse company that prides itself in its work ethic, service to customers and dedication to being the best in the industry. Our flagship Shoreditch store is now open on Brick Lane, bringing a new vibe to the TOWER brand.
As a highly professional company, TOWER London is looking for a like-minded candidate.
REQUIREMENTS:
At least 2 years digital marketing experience within a retail company
experience managing PPC, SEO and Affiliate programs
experience of Google analytics, and reporting on conversion and return on investment
Strong understanding of current online marketing concepts, strategy and best practice
experience in ecommerce, SEO, PPC, Email marketing, and social media are must haves
A marketing related degree, ideally supported by qualifications from Google
RESPONSIBILITIES:
Devise Search Engine Marketing strategies to drive online traffic to the company website
Develop and manage brand, product specific and price-led digital marketing campaigns, their execution, budget and return on investment
Utilise the full range of digital marketing tactics including paid search PPC (including Google, Bing, Yahoo and Facebook), SEO and Affiliate Marketing sites and Publishers to drive awareness of the TOWER London website and product mix increasing conversion and transactions on the site along the way
Lead the company’s interaction and partnerships with third party sites
Track conversion rates and analytics, suggest improvements to the website – report and analyse results from Google Analytics, Ad Words and Ad Sense and via Sprout Social
Improve the usability, design, content and conversion of the company website
Work with the Marketing team to deliver the social media strategy and original content for the company, our Affiliate Publishers and our newsletters as well as any other CRM tactics as a part of larger integrated marketing, product and brand campaigns and the marketing calendar
Evaluate customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing.