Vitality, Digital Marketing Manager (Life and Invest), London, £Competitive + Bonus + Benefits.
Vitality is an award winning, dynamic and vibrant financial services provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business.
Our Digital Marketing Manager (Life and Invest) will receive a competitive salary plus benefits including;
- Bonus
- A genuine long-term opportunity to grow and establish a long-term career.
- Our award winning private medical insurance.
- A comprehensive flexible benefits scheme.
- Stakeholder Pension Plan with employer contribution.
- Vitality Partners and Rewards
As our Digital Marketing Manager (Life and Invest) you will be responsible for delivering the Investments and Life Insurance direct-to-consumer proposition. You will lead on the development and implementation of such digital channels as website, A/B testing, customer journey optimisation against key KPIs.
You will also collaborate with wider stakeholders to define the customer journey and ensure key conversion paths are optimised for acquisition and lead generation.
Responsibilities as our Digital Marketing Manager (Life and Invest) include:
- Manage content changes across websites with a view to optimise to improve conversion rate.
- Design layout of web pages through utilising using Sitecore CMS and implement site features and site navigation according to the standards.
- Optimising the online customer journey with a view to reduce abandonment rate.
- Approvals of content from legal and compliance to ensure that all legislative requirements are fully met.
- Use analytics to monitor performance and make recommendations to drive optimisations.
- Intermediate to advanced user of Google analytics for accurate analysis of web traffic, site behaviour and performance.
- Working with stakeholders and building strong relationships with individuals from across various business units.
- Establishing new marketing automation processes, procedures, SLA’s programs and workflows.
- Lead as a project manager, managing various priorities and work with a range of different teams and stakeholders.
- Set and manage expectations of internal stakeholders, providing regular updates and recommendations.
- Use web analytics and business intelligence software to monitor performance of websites and make recommendations for improvement.
- Drive optimisation, content production and changes to any related pages, online tools or application journeys, ensuring value is added to the customer proposition.
- Build the website, test and manage all web pages via a CMS system, ensuring tight deadlines are met and that digital best practice, SEO and customer experience is considered.
- Create a suite of automated email campaigns using the Click Dimension in Microsoft Dynamics CRM to maximize online marketing opportunities. Tracking and reporting on email campaigns in order to guide improvements.
- Responsible for the creation, approval and delivery of website content.
Skills and experience required of our Digital Marketing Manager (Life and Invest):
- We require a proven track record within the Financial Services industry and particularly within a marketing role, either with an agency of in-house.
- Strong copywriting and proofreading ability for all forms of copy, including print, web and social media.
- Attention to detail and accuracy
- Capacity to prioritise and work across multiple projects.
- Strong digital background/experience in delivering projects and continually optimising content and user experience.
- Capacity to prioritise and work across multiple projects.
- Good digital project management skills
- A strategic approach and an ability to plan well.
- Attention to detail and accuracy
Working for Vitality as a Digital Marketing Manager (Life and Invest))you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best.
Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved.
Closing Date: Friday 17th  August 2022
If you feel you have the skills and experience to become our Digital Marketing Manager (Life and Invest) please click ‘apply’ today.