Peabody has an exciting opportunity for a Digital Marketing Executive to join our team in London. The successful applicant will join us on a full time, fixed term  basis and will receive a salary of £31,040 - £37,247 per annum.
Following the merger of Peabody and Family Mosaic, the new organisation is a significantly larger, more diverse organisation, employing over 3,000 people. A challenging role, part of a growing business and adding significant value by delivering our digital marketing strategy to maximize revenue for Peabody from new and existing properties through a variety of intermediate and outright sale products. We currently use a mixture of digital channels to generate and manage leads. We are seeking a Digital Marketing Executive to help us implement a successful digital marketing strategy and optimise our digital channels.
To contribute to Peabody’s goals for growth through the implementation of the digital marketing strategy.  Support the Digital Marketing Manager in creating a seamless, self-service online customer journey and delivering qualified and hot leads to the sales team. Assist with enhancing our data driven marketing environment. Increase visibility and enhance the reputation of Peabody as a developer of mixed tenure homes and to act as guardian of the Peabody brand. Work closely with the Marketing Executives to ensure your work supports the promotion of our new build homes for Private Sale, Help to Buy and Shared Ownership, as well as our Resident Sales products and services.
Skills, knowledge and experience required by the Digital Marketing Executive:
- Demonstrable experience of working in a digital marketing or sales and marketing environment.
- experience writing for the web, generating content and managing social media accounts.
- experience of using Umbraco or similar Content Management Systems to manage complex websites, optimise customer journeys and user experience (UX).
- experience of using Customer Relationship Management (CRM) systems.
- experience using Google Analytics and other digital measurement tools to analyse and optimise website and channel performance.
- Knowledge and experience of search engine optimisation (SEO) management.
- experience of using email marketing software.
- experience of using Adobe Creative Suite.
- Strong understanding of digital media and measuring performance.
- Excellent copywriting and proofreading skills, a keen eye for design and a strong attention to detail.
- Comfortable working with senior managers and external agencies.
- Clear, accurate writing skills with the ability to produce fluent and persuasive copy and content for a wide variety of audiences.
- Good time management and organisational skills; able to work with minimal supervision and to deliver quickly.
- A good communicator with strong analytical and numerical skills.
- experience of working relationships with marketing/media/PR agencies and suppliers.
- Able to work under pressure in a dynamic sales environment and manage high volume of tasks and deadlines.
- Knowledge of HTML, CSS and JavaScript (desirable)
- Working knowledge of Data Protection laws, the Consumer Code and other relevant legislation (desirable).
- Project management experience (desirable).
- experience in the new homes property sector (desirable).
Qualifications required by the Digital Marketing Executive:
- Educated to degree level, Marketing or Digital Marketing qualification, or equivalent qualifications or experience.
Closing date and time: 8th April 2022 - 5.00pm.
If you feel you have the skills and experience needed to become our Digital Marketing Executive please click ‘Apply’ now to be directed to our careers page and complete your application. Please monitor your emails also during this time.
Peabody is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
No agency interest