Digital Marketing Executive
My Client produce the best coffees in the world and make them available under one luxury brand, the target market is high-end luxury retailers who cater for the most discerning coffee enthusiasts.
Duties and responsibilities will include:
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Utilising a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company
• Managing the maintenance and updates to the company website
• Improving the usability, design, content and conversion of the company website
• Liaising with external SEO consultants, equipment manufacturers and coffee suppliers regarding social media content
• Responsibility for research, designing and implementing seasonal promotions, bundles and special offers.
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Input into overall marketing strategy, working closely with CMO and marketing specialist to ensure integration of all our online/offline and PR activities
Skills and experience:
• Some digital experience, preferably in tea and coffee sector or wider food and beverages sector.
• experience managing PPC, SEO and Affiliate programs.
• Strong understanding of current online marketing concepts, strategy and best practice.
• experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Good understanding of content marketing
• experience with CMS backends and e-commerce platforms
• experience with web page and document production (HTML, PhotoShop, InDesign, etc.)
• Worked with Google Analytics
• Outstanding written, oral and organizational ability
• Ability to work at a fast paced Startup environment
If you believe you have all of the above qualities and are looking to develop your digital marketing skills in a growing and ambitious business, please send your CV and covering letter telling us why you feel you are suitable for this position.
Job Location: Woolwich, South East London
Salary: £22k to £25K depending on experience
Hours: 9am till 5pm Monday to Friday.
Start Date: as soon as possible.