The London job market is extremely competitive. That is why you have to stand out among the rest of the applicants for a vacant position. It has been statistically proven that 90% of the job applicants in the United Kingdom do not reach the interview stage because they have a poorly written cover letter. You should definitely focus your attention on this piece of writing. You should make sure every detail is perfect. More importantly, you have to present yourself in the best possible light without being pushy. You can readily use this guide to structure and write your cover letter.
You have to make sure that your contact information and that of the employer is correct. This is just a technicality when you are sending your cover letter over the internet, but you have to make a good first impression. You should not miss to put the date. The salutation is extremely important as well. It is best to address the letter to a named person. Most London job ads have a name for contact, but if there is none you might want to research the company and address it to their HR.
The introduction of the letter should cover three important points. The first one is why you are writing. You have to state the position you are applying for and any job ad references. You should present yourself next. You have to describe your situation briefly preferably in one sentence. You should also mention that your CV is available to the attention of the recruiter as well.
In the second paragraph you have to express your interest in the position. You have to state why you want the job. You have to show that you are motivated to take the position and that you have relevant reasons to pick this particular one. But you also have to show that you know the company and the sector. It is a good idea for you to do some basic preliminary research on the activities of the business and on the trends in the industry. This will help you for the interview as well.
The next paragraph is the most important one. You have to explain how you qualities and skills match the requirements of the employer for the specific job position. You should not be overly flattering towards yourself however. It is best for you to pick three or four relevant qualities and focus on them only. It is essential for you to support your presentation with examples that illustrate how you can actually work.
You should definitely have a paragraph highlighting any of your accomplishments if these are relevant to the position you are applying for. Again you should not elaborate too much. You can state briefly some of your most notable achievements that you are particularly proud of.
The final paragraph should be positive and informative. You have to thank for getting the opportunity to present yourself. You also have to highlight that you are looking forward to the interview and that you are available for contact any time.
At the end of your cover letter you should put a complimentary close depending on the address you have used in the beginning.